The design DNA is indigenous to the Asheville lifestyle of the traveler, writer, artisans, hipster and outdoor enthusiast.
The design captures the local influence of hula-hoops, drum circles, bicycling, glass blowers, weavers and authors.
The hotel’s honeybee colonies add context to the design.
“Pre-Function-to-Courtyard” reimagined attracts guests, connects intimate groups, flows indoor/outdoor, inspires pop-up music, promotes signature cocktails.
“Book Box” repurposes the former metal RH exterior sign.
Take a Seat
“Studio” cushy seating, vintage card catalogue table, curated shelves = cozy, raw, refined.
Have a Drink
“Lounge & Bar” is true place-making with neighborhood flavor. Micro-brew display replaced wine display.
“WOW Washroom” is a mash up of gritty and glam.