Renaissance Asheville Hotel

Asheville, NC

The design DNA is indigenous to the Asheville lifestyle of the traveler, writer, artisans, hipster and outdoor enthusiast. 

The design captures the local influence of hula-hoops, drum circles, bicycling, glass blowers, weavers and authors.

Honeybee

The hotel’s honeybee colonies add context to the design.

“Pre-Function-to-Courtyard” reimagined attracts guests, connects intimate groups, flows indoor/outdoor, inspires pop-up music, promotes signature cocktails. 

Book Box

“Book Box” repurposes the former metal RH exterior sign.

Take a Seat

“Studio” cushy seating, vintage card catalogue table, curated shelves = cozy, raw, refined.

Have a Drink

“Lounge & Bar” is true place-making with neighborhood flavor. Micro-brew display replaced wine display.

Clean Up

“WOW Washroom” is a mash up of gritty and glam.